Product Design Process

Discovery & Framing

  • Stakeholder alignment workshops
  • Ethnographic user research
  • Competitive ecosystem mapping
  • Product and behavioral data review
  • Opportunity Matrix
  • Proto-Personas + Journey Maps
  • Business Model Canvas
  • Miro
  • Hotjar
  • Airtable
  • Looker

Concept Development

  • Cross-functional co-creation sprints
  • Rapid concept sketching
  • Feasibility scoring
  • Concept Storyboards
  • Low-fi Prototypes
  • Risk Register
  • FigJam
  • Whimsical
  • Miro

Iterative Design

  • High-fidelity prototyping
  • Focused usability testing
  • Accessibility audits
  • Technical feasibility experiments
  • Animated Prototypes
  • UI Audit Reports
  • Developer Handoff Packages
  • Figma / Sketch / XD / Axure
  • WebAIM
  • Maze

Delivery & Scale

  • Design system governance
  • QA collaboration
  • Post-launch monitoring
  • Iteration backlog prioritization
  • Versioned Design System
  • Performance Dashboard
  • Retrospective Reports
  • Storybook
  • Amplitude
  • GitHub

What Differentiates My Process

Discovery alongside delivery

Connect UX research with UI design and delivery to test assumptions before the next release

Early engineering partnership

Work with engineering early to test feasibility, clarify dependencies and agree acceptance criteria.

Evidence-led iteration

Test complete workflows against clear questions. Use task success, errors and customer feedback to guide the next iteration.

Responsible design

Include accessibility, privacy and recovery paths throughout design and delivery.