UX research & framing
As a UX designer, I frame the task, user needs and constraints before agreeing what to solve.
- Typical deliverable
- Problem brief, research questions and assumptions map
- Typical partners
- PM, researcher and stakeholders
01 / MY STORY
I’m Lajapathy Kodiraman, a Product Design Lead with 20 years in design. Since April 2026, I’ve been Product Specialist / Product Design Lead at Accurate Background, leading design for enterprise SaaS and background-screening experiences.
Previously, I worked at Zensar Technologies in senior UX/UI design (Aug 2014–Nov 2017) and senior product design, UX strategy and design systems (Apr 2018–Feb 2026). My career began in graphic and web design at Olympic Media (Jun 2006–Aug 2014).
My portfolio spans payments, security, healthcare, commerce and enterprise platforms. I combine hands-on UX/UI design with product strategy, design systems and team leadership.
Career totals across product delivery, design leadership and mentoring.
A 20-year career, from graphic and web design to enterprise product design.
Features and workflows designed across enterprise platforms.
Designers supported through mentoring across global teams.
Products delivered across fintech, commerce and SaaS.
Products extended across markets and business domains.
02 / PRINCIPLES
The principles I use to frame decisions, work with partners and develop design judgment.
Name the user risk and product decision before comparing solutions. Test assumptions against the available evidence.
In practice Before drawing a flow, I want the team to agree on the decision it must help someone make. What does the user know, what remains uncertain, and what would a costly mistake look like? Those answers shape the first prototype.
Related study: E-WalletExplore interaction behavior, feasibility and failure states together. Make the trade-off visible before choosing the implementation.
In practice I bring engineers into the conversation while options are still open. We work through permissions, loading behavior, data limits and recovery together, so the design describes a product we can build and maintain.
Related study: Norton OPSTreat readable content, keyboard operation and recovery paths as design requirements throughout the work.
In practice I review the path beyond the ideal screen: navigating without a mouse, understanding an error, reading at a smaller size and completing a task when information is missing. These moments deserve the same attention as the main journey.
Related study: E-WalletUse AI to explore alternatives and accelerate drafts. Keep source checking, privacy decisions and final product judgment with people.
In practice I use generated alternatives to widen exploration, then compare them against the brief. A convincing draft still needs a source check, an interaction review and a person accountable for the final decision.
Related study: FluxCRMAgree the release scope, decision owner and acceptance criteria so teams can resolve open questions before hand-off.
In practice Before delivery, I make the unresolved questions visible: who decides, what must ship, which compromises are acceptable and what evidence will tell us whether the release worked.
Related study: Norton OPS03 / DELIVERY
A working approach, adapted to the product and the evidence available.
As a UX designer, I frame the task, user needs and constraints before agreeing what to solve.
Compare product options against customer needs, business priorities and technical constraints.
As a UI designer, I refine screens, states and prototypes with product and engineering.
Specify behavior, exception states and acceptance criteria; review implementation and agree what to measure next.
04 / EXPERTISE
Product strategy, UX design, UI design and reusable systems, connected through shared decisions.
05 / TOOLKIT
A practical toolkit for research, design, prototyping and delivery. The choice follows the problem.
Figma
Sketch
Adobe XD
Axure RP
ProtoPie
Maze
Hotjar
Optimal Workshop
Dovetail
UserTesting
Storybook
Zeroheight
Zeplin
Adobe After Effects
Blender
Rive
Google Analytics
Mixpanel
FullStory
Amplitude
Illustrator
Photoshop
CorelDRAW
THINK & RESEARCH
ChatGPT
Claude
Gemini
PerplexityDovetailMaze
Attention Insight
Notion AICREATE & DESIGN
Figma AI
Google Stitch
Uizard
Galileo AI
UX Pilot
Magic Patterns
Visily
RelumePROTOTYPE & BUILD
v0
Lovable
Bolt
Builder.io
Framer AI
AnimaClaude Code
Cursor
OnlookVISUAL IDEATION
Midjourney
Adobe Firefly
Runway*AI is used as an augmentation layer—never a decision authority—within clear ethical, privacy, and quality guardrails.
06 / LEARNING
Madurai Kamaraj University · 2001–2006. A technical foundation for working across design and engineering.
BITS Pilani Work Integrated Learning Programmes · Jul 2026–Apr 2028 (expected). Connecting AI, business strategy and product decisions.